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Study finds food and beverage brands are common in child-influencer YouTube videos

Posted on: February 10, 2023


Candy, sweet and salty snacks, sugary drinks, and ice cream brands frequently appear in videos posted by top child-influencers on “made-for-kids” YouTube channels, according to a new paper from researchers at the Rudd Center for Food Policy and Health at the University of Connecticut. Video views for the 13 channels analyzed in this study exceeded 155 billion as of June 2020.


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