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This man got 200,000 people to buy ugly fruits and vegetables. Here’s how he did it

Posted on: June 24, 2019

Source: FOX43

Ben Simon and Ben Chesler founded Imperfect Produce in 2015, a subscription-based home-delivery service for discounted “ugly” fruits and vegetables that are perfectly good on the inside, but otherwise rejected from the food supply chain for their looks.


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