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Marketing to Kids: Introducing Canada’s New Proposed Legislation Bill S-228

Date: Oct 25 2019, 12:00 PM - 1:30 PM

Location: Online

After passing its third reading in the House of Commons on September 19th, 2018, the Federal Government is set to advance Bill S-228: An Act to amend the Food and Drug Act (prohibiting direct food and beverage marketing directed at children).

Next steps include moving through the Senate to enact the legislation and, more importantly, designing effective regulations. Join NRC for an important webinar to support your understanding of this soon-to-be new federal legislation!

In this webinar, former Senator Nancy Raine, who championed this bill from its inception, will describe its history. You will also hear from public health nutrition experts about the important considerations for effective M2K policy, including:

  • The importance of this Bill and the regulations under this Act
  • The failure of self-regulation and voluntary policy approaches to marketing to kids
  • Research outlining the impact of various forms of marketing, and technologies, and their respective impacts on children
  • Approaches to design effective regulations to achieve M2K policy objectives

Miranda McLellan-Granger, from the Stop Marketing to Kids Coalition, will highlight the collective work of health stakeholders and forthcoming opportunities to take action to ensure effective regulations are developed.

Presenter Bios 

Former Senator Nancy Raine, O.C., O.B.C. 

Nancy Greene Raine was named Canada’s Female Athlete of the 20th Century honouring her Olympic medals in 1968 and her advocacy for skiing and healthy active living. Named to the Senate in 2009, she served on the Social Science & Technology Committee which studied the rising rates of obesity in Canada. One of the recommendations was to prohibit the marketing of unhealthy foods to children, which motivated Senator Raine to introduce bill S-228 which was passed by the Senate in September 2017 and the House of Commons on September 19, 2018 after being amended by their Health Committee on May 1, 2018. Senator Raine, who retired at the mandatory age of 75 in May, supports the amendments and looks forward to concurrence by the Senate and Royal Assent of the Bill. The legislation will be accompanied by regulations that are currently under development by Health Canada. Senator Raine considers Bill S-228 and her other legislation, Bill S-211 which established the first Saturday in June as National Health & Fitness Day, as legacies of her nine years of service in the Senate. Nancy and her husband Mayor Al Raine live in Sun Peaks, a mountain resort community in British Columbia where Nancy continues to serve as Director of Skiing.

Dr. Monique Potvin Kent PhD 

Dr. Monique Potvin Kent is an Assistant Professor in the School of Epidemiology and Public Health in the Faculty of Medicine at the University of Ottawa. She has a Ph.D. in Population Health, a Master’s degree in Psychology, and Bachelor’s degrees in both Psychology and Political Science. She is an applied multi-disciplinary public health researcher and currently conducts research on food and nutrition policies that influence rates of obesity and other diet-related non-communicable diseases in the population. She is an expert in unhealthy food and beverage marketing to children and adolescents and has evaluated the impact of various food marketing policies over the past 10 years. She has received funding from CIHR, NSERC, the Heart and Stroke Foundation, and the Canadian Cancer Society and frequently collaborates with governments and non-governmental health organizations.

Dr. David Hammond PhD 

David Hammond is a Professor and CIHR Applied Chair in Public Health in the School of Public Health & Health Systems at the University of Waterloo. Professor Hammond’s research focuses on population-level interventions to reduce chronic disease, including in the areas of tobacco control policy, food and diet, as well as harm reduction and drug policy. Professor Hammond works closely with governments around the world and has served as an Advisor for the World Health Organization. Professor Hammond also serves as an Expert Witness in court cases, primarily on behalf of governments defending health regulations from legal challenges by the food and tobacco industries. Professor Hammond’s research has been recognized by awards from CIHR, the Canadian Cancer Society, the Canadian Medical Association, the Royal Statistical Society of Canada, and the World Health Organization.

Miranda McLellan-Granger 

Miranda McLellan-Granger is the National Coalition Coordinator of the Stop Marketing to Kids Coalition. Miranda has served as a project manager and stakeholder consultant on various national and international projects that address barriers to health. Over the last two years, Miranda has been working with the Stop Marketing to Kids Coalition to advance Bill S-228 through unified health stakeholders, and to promote evidence-based regulations for restricting marketing of unhealthy food and beverages to children in Canada.

Link to the webinar recording