Food Marketing in Recreation Settings
Date: May 23rd, 2019
This webinar is held in partnership between the Nutrition Resource Centre and Ontario Dietitians in Public Health Healthy Eating in Recreation Settings Workgroup.
As part of “Transforming the Food Environment” webinar series, it is the first of of two webinars about food environments specific to recreation and sport settings.
Bill S-228 (Child Health Protection Act), which would restrict unhealthy food and beverage marketing to children 12 and under is awaiting final vote in the Canadian Senate, and royal assent.
The extent to which food and beverage marketing to kids will be permissible in recreation settings in Canada will depend upon regulations defining ‘child-directed marketing’ and ‘child-directed settings’. Notably, Health Canada has stated that children’s sports sponsorships would be exempt from marketing restrictions.
This webinar seeks to explore the issue of food and beverage marketing that children may be exposed to in recreation settings. This will be examined through a review of current international research, with a focus on sports sponsorships as a mechanism for food and beverage marketing, sales and messaging in recreation settings.
In this webinar, participants will learn about:
- why chidlren and youth are vulnerable to marketing and how food marketing is controlled in Canada
- various forms and extent of food and beverage marketing to children in recreation settings,
- social and behavioural impacts of sport sponsorship, and
- work underway in an Ontario municipality to address food and beverage marketing to kids.
Webinar Presentation Slides
- Erin Colburn – NRC Introduction and Closing (PDF)
- Bridget Kelly – Food Marketing to Children in Sport (PDF)
- Sonia Jean-Philippe – Consultation on Marketing of Unhealthy Food and Beverages to Kids in Ottawa (PDF)