Bill S-228 (Child Health Protection Act), which would restrict unhealthy food and beverage marketing to children 12 and under is awaiting final vote in the Canadian Senate, and royal assent.
The extent to which food and beverage marketing to kids will be permissible in recreation settings in Canada will depend upon regulations defining ‘child-directed marketing’ and ‘child-directed settings’. Notably, Health Canada has stated that children’s sports sponsorships would be exempt from marketing restrictions.
This webinar seeks to explore the issue of food and beverage marketing that children may be exposed to in recreation settings. This will be examined through a review of current international research, with a focus on sports sponsorships as a mechanism for food and beverage marketing, sales and messaging in recreation settings.