Focus Groups with Parents: What Do They Think about Food Marketing to Their Kids?

Public health experts emphasize the need for regulations limiting unhealthy food marketing to children to help solve the childhood obesity crisis; however, increased public support is necessary to implement such policies.

Rudd Centre conducted six focus groups with Caucasian, Hispanic and African American parents in which they explored potential ways to increase awareness of the harmful effects of child-targeted food marketing in order to enhance support for government policies limiting these practices. Findings of this research is summarized in this report.