SnackFACTS 2015: Evaluating Snack Food Nutrition and Marketing to Children and Youth

This US-based report summarizes the evaluation of nutrition and marketing of 90 snack food brands that spent at least $1 million in all types of measured media in the USA in 2014. The authors analyzed the nutritional quality of all products from brands that spent more than $200,000 on TV advertising in 2014, totaling 604 individual snack products. Marketing data were analyzed at the category, company, and brand levels to identify the following: total advertising spending, youth exposure to TV advertising, digital media marketing, and targeted marketing to black and Hispanic youth.