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SnackFACTS 2015: Evaluating Snack Food Nutrition and Marketing to Children and Youth

This US-based report summarizes the evaluation of nutrition and marketing of 90 snack food brands that spent at least $1 million in all types of measured media in the USA in 2014. The authors analyzed the nutritional quality of all products from brands that spent more than $200,000 on TV advertising in 2014, totaling 604 individual snack products. Marketing data were analyzed at the category, company, and brand levels to identify the following: total advertising spending, youth exposure to TV advertising, digital media marketing, and targeted marketing to black and Hispanic youth.

Resource Information

Date

January 1, 2016

Author

Rudd Center for Food Policy & Obesity

Type

Report

Setting

Community-at-large

Age

Toddler (1-3), Children (4-11), Youth (12-17)

Topic

Food Marketing

Language

English

Jurisdiction

International

Tags

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