Skip to content

Soda Tax Debates in Berkeley and San Francisco: An Analysis of Social Media, Campaign Materials and News Coverage

In 2014, voters in the cities of Berkeley and San Francisco, California, were asked to decide whether to place an excise tax on sugary drinks sold within their borders. Berkeley made history when it passed the nation’s first tax on sugary drinks, despite an aggressive anti-tax campaign from the beverage industry. San Francisco’s measure was approved by the majority of voters but failed to reach the two-thirds majority it needed to pass. Given the prominence of these two policy battles and the likelihood that more will follow, the authors of this report evaluated social media, campaign materials and news coverage of the soda tax debates in Berkeley and San Francisco.

Resource Information

Date

January 28, 2016

Author

Berkeley Media Studies Group

Type

Report

Setting

Community-at-large

Age

Prenatal, Infant, Toddler (1-3), Children (4-11), Youth (12-17), Adults (18-64), Older Adults (65 and over)

Topic

Nutrients, Sugar-Sweetened Beverages or Energy Drinks

Language

English

Jurisdiction

International

Tags

, , , , , ,

connectedinsider

Congratulations [firstname],
you are now a Connected Insider!

Enjoy unlocked discounts,
exclusive offers, and open access
to the Nutrition Resource Library.

Welcome to the Nutrition Resource Library!
Access your search results by logging in.

Not a Connected Insider yet?
Become a member.

Learn More