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Who’s Feeding The Kids Online? Digital Food Marketing and Children in Ireland

Children in Ireland are increasingly active on digital media, with most 9 to 16 year olds now going online via a smartphone. Digital media has fundamentally changed marketing, and evidence from marketers and digital platforms indicates that online methods increase the impact of marketing, including for unhealthy foods. This report describes the findings of a study examining the content appealing to children and young people on websites of top food and drink retail brands in Ireland, marketing techniques on Facebook Pages of food brands that have the highest reach among young teens, and parents’ awareness of digital food marketing to their children.

Resource Information

Date

July 1, 2016

Author

Irish Heart Foundation

Type

Report

Setting

Community-at-large, Home, Mobile Vending, Restaurant/Food Service Premise

Age

Children (4-11), Youth (12-17)

Topic

Childhood Nutrition, Food Marketing

Language

English

Jurisdiction

Local/Municipal/Regional, Provincial, Provincial (Ontario), Provincial (outside Ontario), National, International

Tags

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